여성의 아름다움을 상징하는 각자 다른 몸 선의 ‘비정형적 곡선’과 피부의 ‘결’이라 는 두 가지의 공간 키워드를 도출하여,
우리는 에스테틱 브랜드의 새로운 형태인 오피스와 연구소를 디자인하였다.
시간에 따라 달라지는 빛에 의한 그림자 실루엣이 지닐 다양한 시각성까지 고려하기 위해 해가 가장 길게 들어오는 곳엔 ‘본에스티스’만의 오브제를,
천장에는 '비정형적인 곡선'의 디자인 요소를 적용하였다.
“Vonestis” is a premium esthetic brand that has studied skin esthetic products for 30 years and currently forms a global network through the integrated development of multilateral IT technologies.
Since Vonestis' vision aims at aesthetic values that study the technology and sensibility of “beauty”, a space biased toward work functions is far from the philosophy pursued by this brand. Therefore, Vonestis needed to have its own space with its identity which supports the value of new work considering science and behavior together.
Through this, we derived two spatial keywords, 'atypical curve' of different body lines symbolizing women's beauty and 'grain' of skin, and we designed an office and a laboratory with new forms of esthetic brand.
The office consists of an office space where the leaders of each department gathered and a space for business with various buyers. The layout which derives the ‘atypical curve' centered around the business space, symbolizes the ratio of various body line’s beauty which can’t be stereotyped. In order to take into account the various visibility of the shadow silhouette changed according to the light with time, we applied 'Vonestis’ objects to the spot where the sun would come into the longest, and design elements to the ceiling.
In addition, in order to visualize the brand's own clear and simple philosophical image, white color was selected as the basic tone for the mood of entire space. Curved design elements applied with symbolic expressions were finished with natural marble and art paint, and besides, the pieces of design furniture were arranged to express the value pursued by this brand.
Next, the laboratory was designed as a single space using three-dimensional curve which connects each point of boundaries. In addition, as it is a space that creates beauty by studying human skin, we expresses the symbolism of the spatial subjective beauty with the skin texture.
As it is not an experimental space to draw conclusions, but a space with philosophy and directionality to study even the sensibility of beauty in the future, the brand's identity was important as a space which makes what pursued by “Vonestis” breaking from the existing laboratory's layout.
Through the curve from the floor to the wall and the ceiling, we tried to express the design intentions which form the space by connecting the flow of illumination and break the boundary of the stereotypes about properties.
We think that for those who make what they pursue, it is a creative behavior breaking down the boundary of beauty to create ideal beauty in a space that resembles what they pursue.
This is a space for creative behaviors with Vonestis’ own philosophy, and it can be said that it is the only esthetic brand that contains its own values.